SEO as every one knows is about search engine optimization. According to statistics, about 80% of daily activities are involving in the Internet todays and of which about 60% of internet users are seeking products, or services using the search engines. In the search engines world, the statistics also show imost search engine users will only click the first three pages (mostly the left hand side of natural listing) of the search engine results of their queries. So if your websites or blogs are NOT shown within the first three pages when people query for a particular keywords, you are missing tons of opportunity to get your brand, sales, advantage of possible million of users daily!
so basically you really a search engine marketing campaign that able to get your website in front of the online market! There are 2 types of search engine marketing campaign that you can involve with, the PPC, pay per click, cost per click (CPC) advertising and search engine optimization. While the former concentrates on “buying keywords” on the search engines in return for a visitor, the later concentrates on free search engine traffic.
As a webmaster, certainly I am always looking for free ways to generate traffic to my websites or blogs such as this one but is it always a good idea? According to the search engines marketing experts such as Aaron Walls and Perry Marshall, they both suggest it is better to test the keywords that you want to optimize for your websites by setting up a PPC campaign first then if the keyword is converting sales, leads or your particular action, then you will use these keywords for SEO purposes. Since for every marketing campaign, we want to maximize the potential of the returns. I think it is trivial for any business owners. We want to spend our advertising dollars wisely right? And in general the time frame of “seeing” the results for a SEO campaign is longer than a PPC one.
It is well known fact in the industry, so don’t expect to rank a website on search engine overnight, it’s not possible and also NO One can guarantee what position your website will end up to. It is too hard. After all Google is a black box or closed system, so any attempts of SEO is a “reverse engineering” of this black box, so it is an estimation. Just be ware if someone offers you “first position in Google”.
Anyway, to get the most benefit of SEO, set up a PPC campaign first and determine your best keywords then use these keywords for your SEO campaign!
The purpose of this article, this site Prosoncheng.com is no longer to provide general tips on how to make money online but instead, I will transform it to a more search engine marketing or social media marketing oriented blog where I share my seo, ppc case studies on my current or past projects.
so stay tune!
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Tags: search engine optimization, seo
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