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When comes to SEO link building, there are 4 elements to determine the quality of the incoming links namely:

• Google Page Rank of the Linking Page
• The relevancy of two web pages
• The Inbound link title keyword density

and finally

• The Inbound link anchor keyword density

.

We will cover those elements one by one in a minute but first, let’s spend some time to clear those link building myth:

SEO Link Building Myth #1: Linking With a Site That Has High PageRank!

One common myth or misunderstanding of link building is that; people are just looking at the Page Rank value of a site home page or index page rather than the linking page. (Note: the linking page is just an inner page of targeted website.) Since Google assigns its PageRank value of a given web page rather than the whole site, so the value of PR of those two web pages are obviously different. Therefore, when you are gathering links for your web site index pages, make sure where exactly you are gathering links from. A website index home page has a value of PR 4 doesn’t mean their inner pages have PR 4 unless you are asking link from the site home page.

Myth #2: Always Link With a Page that has a High Page Rank

This is really another common myth. Is a web page that has PR 4 is better a page that has PR 0? No it ISN’T always. I can assure you that! Why? Before I tell you the reasons, let’s look at the Google Page Rank Formula: (taken from Wikipideia, the online encyclopedia)

Or in a simple form, the final Page Rank of your web page equals to 1-0.85 + 0.85 x (sum of other web pages Page rank divided by numbers of outgoing links on a given web page).

The 0.85 is also called damping factor that derived from statistically.

Ok, now did I mention the final page rank of your page equals to sum of other web pages that yours linking with divided by number of outgoing links of an individual web page? Now’s let say you have a web page A and a targeted web page named B. Assuming page B has a PR value of 4 that you are trying to get a link with and Page B has 100 outgoing links.

So according to the formula above, your page final PageRank value will be 0.15 + 0.85 x 4/100= 0.184. However, if you don’t do any linking with your Page A, the PR value will be 0.15 + 0 = 0.15.
So you see, you are actually doing just a bit better than linking with Page B which has page rank value of 4. Now what about your Page A is linking with Page C which PageRank values equals to 2 and only have 10 outgoing links? The final PR value of Page A will be approximately 0.5 which is a lot better than linking with a page that has page rank 4 and have 100 outgoing links say.

So it isn’t really necessarily better for you to link with a page that has a higher Page Rank than the others which have a lower PR value. You still need to look at how many outgoing links are there in a page first then do an estimation if you can get more benefits from linking with than link that the others on the web. If you can’t find any benefits, I will NOT link with that page at all! It’s simple as that. It’s also true if you want to do “Do Follow Blogs” comment that we discussed earlier. I came up across a web page earlier of a do follow blog which has PR value of 5 or higher, but got 300 – 400 outgoing links! Sure you will know the “benefits” once you do the calculations!

Ok, next time, we will look at the issues of what do I mean by link anchor and title density, so stay tune!