Just read about Kenneth Koh (founder of leads leap ) wrote about a case study on how to advertise effective online using one simple trick:

So what’s that simple trick? Surprising .. List building. I think we heard many times that most marketers said the money is in the list! He further demonstrates this idea by showing an example on what Ewen Chia (Super Affiliate marketer) did on his latest free offline seminar campaign in Singapore.

Here is a summary on what Ewen did according Kenneth:
In most cases, many people will advertise their free seminar directly. There is nothing wrong with that but what if after your visitors checked on their calendars and found they couldn’t make it? Will they bother to sign up? No, absolutely! What Ewen did was instead he advertised his free offline seminar, he would presented the visitor a free E-book that is selling on the market for $19.99! After their visitor signed up, then he presented that they have also entitle to join the free offline seminar at certain date. See here, it’s really not a new strategy. You can keep follow up that prospect if they couldn’t attend last time.

you can read the original at Effective online advertising strategy by Kenneth Koh.

he mentioned it is better to setup a business if someone is passion about. The reason is that person will be easily motivated because they enjoy what they are working. I agree what Joel said to some degree. But in real life, sometime doing what you love doesn’t necessarily mean a business opportunity.

Let’s say for example, my friend John Watson was a painter. He loves painting since the age of 4 and during his school days, he always won the first prize in his school when came to painting competition. Therefore at the age of 18, when he left school, he went to a local “Sunday Market” and set up a stall and sold his painting. However, for some reasons, no one bought his painting though he won so many prizes during his school days. After several months, he was broke! This is a make up story, my friend but I am saying this because sometimes in real life, things are not that perfect. They just don’t go the way that you expected.

So to me, do what you like is a good thing but if what you are doing don’t bring you money, then you need to consider if you should quit what you are doing and do something which can bring you money.

That is sad thing to say but it’s true in real life. but what do you think?

and listened to the product, I found it’s NOT the case. It’s about re-taking the whole affiliate business process to a “money pulling” model. To further demonstrating you the idea, Russell in his MP3 “insider” seminar recording and transcript recording last year , “Affiliate Evolution” showed how he bumped his commission about 3 times after a successful campaign promoting an affiliate product, “7 Figure code” by Mike Filsaime & Tom Beal last year. The best part for this audio package I think is Russell is crazy! The reasons are:

1. He is actually revealing his actual business model (the commission bumped factor that made him$149,796 commissions!!, for the 7-figure code promotion). Wow, this is insane! Who’s gonna revealing the actual process on how one runs their business; a business that’s earning them money?! No way! Since it’s the most sensitive part of a business but Russell.. I didn’t believe on what he did but he did wire up the curtain and saw his money making business model after I’ve read his transcript and listened to his “inner circle” MP3!
2. The price is insanely sold at an affordable price! (an inductory offer)
   

(by the way you can ugrab now his MP3 package at an introductory amazingly low price here

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