People hate a sales pitch. They can smell a pitch coming at them from a mile away. And you can be sure that there is no better way to turn people off No one wants to be pitched a business with a hard sell. It invades their space and time.

A better style is the un-sales pitch. The un-sales pitch is all about providing useful information to help others which creates trust and increases your traffic.  When you first start talking to someone it should be your goal to get to know the person, ask them about their business or what their goals are of starting a business, get them engaged and talking to learn what’s important to them. Jumping the gun and learning nothing about the person will not bring you return business or referrals, in face it makes them feel pressured and they’ll run for the hills.

Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The point of network marketing is to brand yourself as a lead and to develop strong relationships with people.  The more information you can provide on your site that is useful to them without trying to get them to join, the more likely they will visit your site more often and eventually join of their own accord. 

“How To” articles are the best content to add to your site.  People that are in home businesses are always looking for help to grow their business and “how to” articles are a great way to get them to come back to your website on a repeat basis.  Providing these kinds of articles can build a huge fan base of people who trust and respect what you have to say and are more likely to buy products you recommend or join your business.  You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information.  Always check your comments section to reply to comments to build a rapport with readers.

You are attempting to educate them about how network marketing can help them in the same way it did you. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make.  These are the most common concerns that most people have.  Other concerns may be that they believe they are not good at marketing.  They do not think they have enough friends or contacts.  If you provide articles or other content that will show people how to build and advertise their business you will create a loyal follower.

Network marketing can be a lucrative business and the more followers you have on your site, the more likely you can build your down line with actual members who are making money for you.

Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.