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To rank your site higher in search engines, most SEO gurus will tell you there are 2 factors that affect site search ranking overall.

• On page factors
• Off page factors

On page factor basically means the keyword organization throughout the web page you wish to rank high for that keywords.

While off page optimization means how many websites that are referencing your site with the keywords you wish to rank.

Now when talk about link building, in the past, people will ask you for link exchange, meaning you go to a relevant website, send an email to webmaster and ask them to link back to you where I have put a link to their site. This strategies work until recently Google officially said in their webmaster guidelines stated stated “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”) will negatively impact your search engine ranking. Well what do you mean by excessive? How excessive is excessive. I am not sure but it indicates perhaps link exchange may not have the power as it used to be. I personally don’t exchange links with other webmasters and always look for one way links this will help my sites rank well in search engines and in fact you should always look for one way links as SEO link building strategies, why?

One way links may give more genuine sense then two ways artificial link exchange. Generally if you provide good content on your site, your visitors read, watch it, like it very much and they will put a link back somewhere on their sites or blogs referencing your content. So it is more genuine link in my opinion. However, in reality one way link can be artificially as well. Most of time when I’m building links, I always use forums, article directories and put a link back to my sites in the signature files or bio boxes with the keyword I wish to rank for. For example, if you want to rank for “SEO”, then you will use that keywords in your anchored text when doing linking with other websites.
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<a href=”http://www.youdomain.com/”>seo</a>
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on article directories.

This will do the trick all the times. Beside one way and link exchange, there are others link schemes and it is called 3 way links exchange. That one is actually a modified 2 ways link exchange scheme. To explain the concept let’s consider the following diagram:

In the above diagram, we create 3 sites, A, B and C. Then we create a 3 one way links from A to C, C to B and B to A, but C never links back with A nor B links back with C. The idea is always creating one way link between the network. You can further expand the network by creating site D…Z and links the site together in between. I tried once participating in a 3 ways link network and the results were good. Rank top 20 with a non competitive keywords within 3 months. So you may want to try and participate the program yourself with this link($10 dollars discount off the normal price)

OK that’s it for today, later on I’ll show you more link building strategies that I personally used and got great results so stay tuned!