How To Make Email Marketing Work For You
Tuesday, July 28th, 2009One of the strongest tools in an Internet marketer’s arsenal is email – and with good reason. Getting a big list of targeted prospects together is a tremendous asset to have. Yet, many Internet marketers stumble when looking to construct their lists because they don’t know how to get started. Just how does one go about getting people to opt-in?
The first thing to keep in mind is that people are getting more and more used to marketers asking them to fill in their name and email address. Therefore, it’s simply not enough to just put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one of the effective ways to do it is with a giveaway or ethical “bribe”. Put together a free downloadable report around your niche topic and give it away to anyone that submits their email address and name. This is an excellent way to convince them to take the time and fill in your subscription form.
Your giveaway doesn’t have to be a report. It can be a video, an audio interview with a person respected in your niche, or maybe even exclusive access to some protected part of your website. Whatever it is, the key is to ensure that your giveaway brings value to the user. This does two things:
- The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
- If the content is well made, there’s a good chance that the subscriber will help you promote your stuff by telling their friends about it.
In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. Therefore, ensure that your giveaway is quality and provides true value to your subscribers.
The second point may appear to be obvious, but you would be shocked how many Internet marketers don’t do this. Make sure that your subscription box is in a very visible location above the fold. Above the fold is the portion of the screen that is visible before you have to scroll downwards. Studies show that people are more likely to notice your opt-in box if they don’t have to scroll down to see it. To make your opt-in box more visible, try a color that stands out from the rest of your website. You can even try to add arrows or other graphics to draw eyeballs to the subscription box. Of course, be sure to show the visitor your fabulous giveaway for signing up.
Finally, in your opt-in box, always remember to summarize or point to your privacy policy. SPAM (or junk email) is a massive issue, and many visitors are turned off from email marketing in fear of having their email addresses sold or distributed.In order to get people to opt-in, you need to be able to convince them that you are worthy of their trust and that you will not reveal their email without their permission. By doing so, your opt-in rate will noticeably increase, so take the time to ease the minds of your visitors.
As long as people use email to communicate, email marketing is not going anywhere. By utilizing these methods, you too can start making a targeted list of subscribers that are open to your messages.
Email marketing works like gangbusters if you can create a list targeted around a particular niche. Alex Goad, a legend of email and niche marketing, explains to you how it’s done with his powerful Conquest Authority system. This program, originally named Google Conquest, was introduced in December of 2008, and has been churning out cash for members behind closed doors. But on June 16th, Alex is swinging the doors open once again and accepting new members for an extremely limited time. Conquest Authority is akin to Google Conquest 2.0 – an extensive Internet marketing system for reaping huge profits online. Learn how to reserve your spot with this Conquest Authority review and incredible Conquest Authority bonus offer.

