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  • Posts Tagged ‘branding’

    Favicon a way to increase your business branding

    Wednesday, May 28th, 2008

    Fav icons examples

    What is a FAV icon?

    A fav icon is basically an image that you see at the left hand side on the website browser (see the above image) The “$” and “G” signs are Fav icons . Now you may ask “well, what’s that FAV icon can do for my website?” In general, there are 3 reasons that it benefits you:

    • Increase your site branding
    • helps you to “stand out” from the crowd
    • helps users to identify which “tab” is your website if they are using FireFox or IE 7.

    Helps you to “stand out” from the crowd

    When you bookmark a website, the “fav” icon does serve a purpose helping you stand out from your favorite list. Consider the picture below:

    Favorite icons usage example: bookmarking
    HSBC and Apple are websites that utilize FAV icons. Therefore I can easily locate them on my favorite list.

    How do you add the favorite icon then?

    If you are using blog platform like wordpress, you can install the MaxPressBlog Fav icon plugin. It’s a free tool and they have a pre-set icons come with that so you can go have a look and I strongly recommend that you download the tools today.

    But you are not using a wordpress type blog, you can refer:

    1. for blogger
    2. for typepad
    3. for movable type

    on how do you set up your favorite icons.

    static HTML website

    If you are using traditional HTML static website and want to set up a favorite icon, basically what you have to do is creating a 16×16 pixels by imaging tools such as GIMP, a free imaging manipulation program, adobe photoshop and so on. Then you upload the prepared image to your hosting server, and add the following HTML code:

    <link REL=”SHORTCUT ICON” HREF=”http://yoursitedotcom.here/favicon.ico”>

    in the <head> </head> section and that’s it!

    Hope this information helps. I will constantly update my blog so stay tune for the latest updates.

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