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When talking about affiliate marketing, one perception that many newbies have is affiliate marketing is easy, you don’t need to set up a website, a product, or anything. You just send visitors to the merchant sites and that’s it! In some sense, I agree, one doesn’t need to set up their own products, but to succeed in affiliate marketing, in my opinion, you need to do something special that your competitors will NOT do. You can read my article about a myth of affiliate marketing here.

Setting Up Your Own Products

So if you want to run a long successful Internet or online business, I do recommend you to set up your own product and service and run a test at Warrior Special Offer, aka WSO.

To set up your own products or services cheaply basically, you have to have some skills and experience in your field chosen or niche. For example, I do process some SEO link building skills, so I offer a service at WSO such as this one here.

Testing Your Products Ideas

But before you want to set up your own products or services, you may want to test if there is anyone looking for such a product or service first. How do you do that? It’s easy, go to Google Keyword Tool External, plugged in the keywords you have in mind and see if there is a decent average monthly search volume, e.g 5000+. Jot down all the possibilities of the keywords, then go to Google.com and do a search for each keyword. When you are doing a search for each keyword, take a note if there is some advertisers for the keywords you have just plugged in. If there are some, 5-10 which means there are some investment potential for the keywords. Then you will know if you can go and design what kind of products you can set up for this market.

Benefits of Setting Your Own Products

Personally I do think you will need to take same amount of effort when promoting your own products/services or an affiliate program of someone else just because you have to face some level of competition anyway. You can always earn more by setting up an affiliate program for your own and offer some attractive commissions to your affiliates which may potentially earn you more money and working less.

Anyway, next time, I will show you how you step by step on how you can find out a potentially market and products ideas so stay tuned!

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Ok, last time, you saw and example of my landing page when promoting Biggest Firesale, well I finally made 14 sales when promoting to my list and also at warrior forum, now today I want to give you some reasoning why you need a landing or a squeeze page kind of thing before promoting an affiliate program especially products in Internet marketing niche. Ok what is landing page?

Affiliate Marketing and Landing Page

According to Wikipedia, a landing page is

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In the context of affiliate marketing, a landing page can be used as a pre-sells page. For example, when you Google the terms “Google conquest” review, and click one of the listing, and they are a typical example of a review type of landing page. The purpose of this landing page is to warm the site visitor up into buying mood or capture leads for future used. Certainly there are other types of landing page where it shows all the relevant topics in a single page. For instance, this one here.

In general, if you want a higher a sales conversion when promoting an affiliate program a landing page is needed. You can offer a bonus in the landing page like I did in Biggest Firesale or a review type of landing page like as my aweber review page where I tell my truth experience of using an autoresponder services. Which type of page design is more effective? Well I am not sure but the fact is again you’ve got to have a landing page. This is truth fact of promoting affiliate program or affiliate product. I see so many people just do a direct linking their sites to the merchant. Well, by luck you may have some sales but most of the fact you don’t. I tried it before and I am not going to try it again because there are a lot of people who are smart and they do something extra. The smartest probably is the one who offers a bonus to their offer. Trust me, you need to do that if you want to succeed and perhaps due the fact there always competitions in any market that make money!

In my next series here, I am going to show you another interesting fact I have discovered early on, multiple results for a given keyword in Google, so stayed tuned!