When you setting up a PPC or pay per click campaign, have you wondered why some competitors can get on top of the PPC listing? I’ve found some tools that let you “spy” how much your competitor is bidding in Google, for example and what are the keywords, that they are bidding. The first tool I want to introduce is Google Keyword Tools

Sometimes ago, Google has updated the tools and included a URL text box like that:

You can type in any URL in the box and fetch any keywords that the URL is buying at the moment.
For example: (for security reasons, I have blocked out the URL).

the example’s showing one website that are advertising the keywords “search engine optimization” and its variations. You Can also view your competitors average cost per click and average ad position in your region. It is quite a powerful tool. The only thing this software will tell you approximately how many people are searching for those terms and

how many people are bidding those terms by a “green bar” as shown in the figures. It also doesn’t show what keywords are your competitors optimizing! so it is a fair tool but not good enough.

Spyfu

There are some tools in the market that gives you an idea on how your competitors are doing for your search engine optimization, their PPC campaigns, and also their competitors. The beautiful for those tools you can also view the details of how they write their ads, what average positions are their PPC ads and more. The first tool I want to introduce you is SpyFu.com You can look at the screen shot here:

As you can on the picture, it listed top keywords that the site is ranking for organic and also the keywords that that site is advertising on Search Engines (PPC). If you click on the first keyword “PPC Training” on Advertising column, you will see the title and the description line of your competitor ads. Well, one theory is if they are continuing use this advertisement,

then do you think you can use it as reference? I think you can. This piece of information’s alone worth $97 and most so called PPCs gurus probably won’t revealed it to the public. But as I learned more, I think why not share it to someone who want to learn?

I’ll continue sharing you these “secrets” or tactics around so stay tune!.