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Quality Inbound links are the key elements to succeed in any SEO campaign, but how do you actually determine if a site is worth getting links from or not? In this article, I am going reveal 8 important steps of determining if a website is bad neighborhood or not. But first let’s spend sometimes of looking what bad neighbor actually is?
What is A Bad Neighborhood Site?
A bad neighbor site is basically a website that sole purposes are to manipulate search engine ranking. It may be a link farm, a web directory or a “free for all links” website.
How do You Determine?
To determine if a site is a bad neighborhood, the first thing probably you can do is looking at their outgoing links profile. If many links listed are appeared to be “Off topic” (not relevant to their sites) and are adults, online pharmacies, gambling, loan repayments, kind of websites, I will NOT link or submit my sites to their sites, they most likely are kind of “spammy”.
The other things I will determine if a site is worth linking with is what their sites are about and study their site domain history. The reason is obvious I don’t to link with a site that doesn’t benefits their readers and also mine as well. Visitors will most likely to click on my link on their sites if I can keep it relevant. What do I mean by relevancy is if I build a link by submitting an article. Is the article I submitted relevant to my link? If I was talking about computer hard disk recovery on the article, and add a link about selling online gift cards, I will say they are not relevant. When you are building links, think of this way, “will it benefit for the site readers?” If you can answer “yes”. Then go ahead and do it.
Web Directories Submission
Some web directories only will just replicate their existence listing in their database, register a new domain, upload to a different server with a different network address then accept new listing. This kind of web directories consist nothing but duplicate contents. I will personally stay away from them. It is because it seems to me the website owner doing this for money only or to me they are in low quality as well.
Too Many Outgoing Links
If a site has many outgoing links but very few incoming links, they you have to ask yourself if the site is a high quality why there are so many people not linking with it? One way to check their incoming links are the use of Advanced yahoo search command like this one:
[quickcode] link:yourdomainhere.com [/quickcode]
where yourdomain.com is the site you want to check how many incoming links are there. If there are fewer incoming links than outgoing links of a given web page, then I will not bother to get a link for these websites.
So when you are gathering links from other websites make sure you stick with the “rules” that discussed above.
