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When talking free web traffic most people will immediate turn to Search engine optimization or SEO but is it really a better traffic source than its cousin pay per click or PPC search engine advertising? Today I would like to spend some time to look at how an effective pay per click campaign can actually helps you shorten your time of a SEO campaign rather than spending long hours, days, months or even years to have your site ranked top 10 for some competitive terms.
Setting Up an Effective Pay Per Click Campaign
Many web masters or website owners fear to set up an effective PPC advertising to drive traffic to their sites. It is because they heard some fearing terms like Google Slap, or paying $10,000 in adverting but got zero or low conversion! Well, this is because they do not really understand how it works. Once you have some basic ideas, it is actually very easy. For example, I see too many people don’t include their bidding keywords on the ads copy.
Why you need to include your keywords, this is because it helps your ads stand out. In competitive field such as web design, hosting or programming it is important that people to see your ads and click on it. When you include your bidding keywords in the ads headline, description line and the showing URLs, the click through rate will be increased hence you have better that the site visitor will convert into a buyer or email newsletter subscriber.
The other you want for your ad is to learn some web copywriting yourself. For example if you are selling an online Chinese learning course, your ad headline may be written something like. “Want to Learn Chinese?” where “learn Chinese” is the keywords you want to bid in search engines. This way for those are looking to learn Chinese will therefore they want to know what you are going to offer on your ad. Once they click on it, you always want to install a tracker to calculate your sales or email subscribers conversion. For sales, the typical conversion is 1%. That is for 100 visitors that you generate from a PPC campaign, you will expect to get at least 1 sales. For email newsletter subscription, a typical figure will be 10%.
After you set up your campaign and install some trackers to track your sales or newsletter subscription, you then can run a PPC campaign. After several days of testing you should collect some information on how your PPC campaign perform. If you can then find some keywords which help you to bring profits, you can now use those keywords and set up your SEO campaign.
This is the shortest way instead of jumping in a SEO campaign from the keywords tools such Google Adwords, wordtracker etc because you know those keywords will give you profits.
