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When comes to SEO a site, you may heard of there are white hat, black hat and gray hats strategies. While they all can give you good ranking in major search engines but some SEO strategies will get your websites removed in Google major search index which doing harm of your online business if you are not careful. So this article, we cover the major black hat SEO techniques that you should stay away from.

Keyword Stuffing

Excessive repetition of the keywords inside a web page title, meta description, meta keywords tag, the body text, ALT image tags etc. This technique will be easily be detected by search engines such as Google and may harm your site ranking overall. As a general rule, do NOT repeat the keywords more than 10 times in a 250-words web page.

hidden text

It basically means the color of the text in a web page is the same as the body background, or the webmaster put their stuffed keywords inside the <noframes> and <noscript> tags.
This is a typical example of search engine results manipulation if used incorrectly. The webmaster tries to hide their stuffed keywords with normal web users but the search engines robots can read about it. One example of used may be, a webmaster is trying to sell their adult content services or products.

hidden links

As opposed to hidden text, this time webmasters trying to use some web design tricks and make the hyperlink show as small as possible usually 1″ x 1″ pixel. While it is nothing wrong if webmasters want to change the appearance of the link but by making as tiny as only 1″x1″ pixel, where most people in the people in the world will NOT able to read it, that is again the webmaster are trying to use that web page to manipulate the search engine results of their main sites by increase the link popularity

Participation in Link Farms

This involves a tightly-knit communities of pages referencing each other which again trying to gain link popularity of the communities main sites.

Cloaking

Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. But in some cases it can also be used as an ethical mean, which provides accessibility of a site to users with disabilities or provide human users with content that search engines aren’t able to processed or parsed.

Generally, the above listed are called black hat SEOs and you should stay away from it and prevent your site being delisted in major search engines such as Google.

Tags: black hat seo, search engine spam, seo

This entry was posted on Monday, October 27th, 2008 at 9:00 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.