Last time, we talked about two successful tips to set up a PPC advertising campaign. This time we will cover other three:
Not Using A Targeted Landing Page
A landing page is basically the web page arrived when users click on the PPC ads but specifically designed to have higher sales or sign up conversion. For example, as shown in the picture on the right. It is a type of landing page where my web visitors will get a free keyword tool when they visit this site.
OK. To be successful in any PPC campaigns, you need a targeted one. That is you have tailored the web page to match what you offer in your ads. Not just the home page of your site but a specific page. For example, if I set up a PPC campaign for my free keyword software, I will NOT set up and ad to my blog home page because it is irrelevant. My blog home page always shows some useful article but it is NOT what the search engine users want to see. They want to download my free keyword tool right? So a specific landing page relevants to what you offer in your ad is important.
Bidding on Locations Where Your Business Is Out Of Reach
Do you know you can set up locations in your Adwords, Yahoo sponsored search or MSN ad Center accounts? Well let’s face it if you are only delivering flowers in Chicago, what’s the point to show your PPC ads to searchers in Boston? Today, I still see some webmasters are doing things like that. Unless you want to expand your business otherwise I do not recommend you doing this!
Not Enough Testing
PPC advertising is just a numbers game. The secret is really test, test and test again! But make sure you test only one variable at a time. For example, you can set up two similar ads with a bidding keyword but only changes the headline little bit. Once you’ve found a better clicks ads, you can now test your landing page copy with different headlines, subheadlines etc. When you testing your landing page, make sure you have a testing code installed as well. Google has one when comes to conversion tracking.
That is for today, I will show you more tips about make money online later on show stay tuned!
