| You always heard “the money is in the list“! What the hell is it all mean? A list often refers to the mailing list or to be precise, an email list in online marketing world. It basically means a company’s customers database which contains their names, emails, phone number and so on. Now, by establish the customers databases, you can just go and contact those people and sell them your products or services and don’t have to worry about too much on advertising right? In other words, it saves you time, energy and cost to creating |
an advertising campaign which you may not know the end results. If you don’t have a customer database, then you have to advertise and advertise again, which cost money!
In apply to our earn cash online topic, it is also true. If you don’t have a list, then you don’t have many choices left that is either you advertise your products or services through search engine ads like pay per click , the quickiest way or through others internet marketing channels, like SEO, social media and so on.
In my personal experience it is more harder to sell your products or services to strangers than to people you’ve have already known. In particular if your stuffs are more on the expensive side. You will easily buy a newspaper from any news stand than a LCD 40″ High Definition TV from an electrical appliance store that you haven’t heard of.
You are most likely going to Walmart, Best Buy, or something similar to buy the LCD TV rather than the one next to downtown 4th avenue that you never heard of, the shop looks ugly and you don’t know if they will sell you stuffs that are low qualities, and easy to break!
Back to online example, if you are selling things that are much more on the expensive sides like $47, $67, $97, and no proof whatsoever, that system will help them to reduce their credit cards debts, make more money online or etc, your first time visitors most likely wouldn’t buy from you. Because they don’t trust you, they don’t know who are you, and they know nothing about your product. You said it is good, but what if it turns out to be bad? So this is what list building comes into play.
Buy building a mailing list, you give chances to your visitors to know more about you and your products. Once they think you are a trustworthy person, and your systems works for them, they most likely will give it a try. If it turns out to be good, they will come back and buy more. So in summary, by building a mailing list, you can:
- Save your costs
- Establish a relationship with your visitors so they can learn more about you and your products. Once a trust relationship is formed, they most likely will return and buy more from you.
That’s about it for today. Next time, I’ll talk about on how do you automate your email marketing effort.
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