As a business owner of several websites and also an offline marketing consultants, I can tell you that a domain name is an essential part of any online business and it is just like a name for your normal offline store or shops, where people will use it to associate a product or services no matter where they go.
Side Note: From now till Oct 30th .com domain registration special which is for only $8.59 (normally costs $11.00) and it is much cheaper than Godaddy which costs $10.69! Moroever, you don’t have to buy anything to have this price and you can have a free domain forward and a free DNS hosting so if you are looking to register a brand new .com domain name, it is your lucky day. So click the link here now for details!
So How do you pick up a domain name anyway? Let me try to explain it here:
Rule #1: Always opt in for a “.com” domain
Why? Well the reason is simple, it is just a habit for most Internet users now. Since .com has a long history in domain names since the Internet was born and moreover, many websites that got most visitors always using a .com domain (e.g. Google.com, hotmail.com, yahoo.com, Amazon.com, Facebook.com, etc) so it is wise to register a .com domain always for your business online as well.
Rule #2: Always Register a Short and Easy to Remember Domain Name.
A short and easy to remember domain has many benefits and one of them will be users will have lesser chance to mistype the domain name on browsers navigation bar so the end user will arrive to a totally different website as yours. If the domain is available always use a single word domain such as dictionary.com, hotels.com, hosting.com etc. But nowadays, such a name is hard to find and you may need to spend $10,000 to acquire such a domain name if you are keen on doing it. But how you want to register such name? Simply add a number on your domain name.
Rule #3: Always include your targeted keywords in the domain name.
There are two completely opposite theories in this: to register a domain name for branding purposes or the for search engine purposes? Well, as a small business owner, I will always opt-in the second option, why? It’s simply because I heavy rely on search engines to give me endless traffic on my websites. Keyword rich domain is a proven strategy to boost your web site ranking in search engines, or decrease your bid cost when you are using Google Adwords to advertise your business online. So a keyword rich is a must for small business owners.
Rule #4:Never Deliberately Register a Typo Domain of a Famous Website
Never deliberately misspell your domain names so it looks like some famous websites like Aweber, Twitter, Facebook or anything similar. Some domainers, (make money by investing in domain names) think they can make money that way since the famous websites got a lot of traffic and sometimes users do make a typo.
Well, it is true but a typo domain name is simply looks unprofessional. You always want the real Coke of Cocacola rather than something that taste similar.
Rule #5: Never use a Hyphen in a Domain Name
Well, sometimes people will tempted to use a domain name with a hyphen when the wished one is not available. Well, use may forget the extra hyphen in your domain when typing in the navigation bar on the web browsers, and they may land to a different website than yours! Do you want to do that? of course not so don’t use it!
I hope these 5 rules will help you to make a wise decision when come to registering a domain name.
A final note, now till Oct 30th, you can get a brand new .com domain under $8.59 with a free domain forward plus a free DNS hosting which is much cheaper than Godaddy and you don’t have to buy anything to have this price.so click the link here now for details.
