Affiliate Marketing: Is Landing Page Necessary?
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Ok, last time, you saw and example of my landing page when promoting Biggest Firesale, well I finally made 14 sales when promoting to my list and also at warrior forum, now today I want to give you some reasoning why you need a landing or a squeeze page kind of thing before promoting an affiliate program especially products in Internet marketing niche. Ok what is landing page?
Affiliate Marketing and Landing Page
According to Wikipedia, a landing page is
In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
In the context of affiliate marketing, a landing page can be used as a pre-sells page. For example, when you Google the terms “Google conquest” review, and click one of the listing, and they are a typical example of a review type of landing page. The purpose of this landing page is to warm the site visitor up into buying mood or capture leads for future used. Certainly there are other types of landing page where it shows all the relevant topics in a single page. For instance, this one here.
In general, if you want a higher a sales conversion when promoting an affiliate program a landing page is needed. You can offer a bonus in the landing page like I did in Biggest Firesale or a review type of landing page like as my aweber review page where I tell my truth experience of using an autoresponder services. Which type of page design is more effective? Well I am not sure but the fact is again you’ve got to have a landing page. This is truth fact of promoting affiliate program or affiliate product. I see so many people just do a direct linking their sites to the merchant. Well, by luck you may have some sales but most of the fact you don’t. I tried it before and I am not going to try it again because there are a lot of people who are smart and they do something extra. The smartest probably is the one who offers a bonus to their offer. Trust me, you need to do that if you want to succeed and perhaps due the fact there always competitions in any market that make money!
In my next series here, I am going to show you another interesting fact I have discovered early on, multiple results for a given keyword in Google, so stayed tuned!
Tags: affiliate marketing, affiliate program, landing page design, make money online
