When comes to SEO link building, there are 4 elements to determine the quality of the incoming links namely:

• Google Page Rank of the Linking Page
• The relevancy of two web pages
• The Inbound link title keyword density

and finally

• The Inbound link anchor keyword density

.

We will cover those elements one by one in a minute but first, let’s spend some time to clear those link building myth:

SEO Link Building Myth #1: Linking With a Site That Has High PageRank!

One common myth or misunderstanding of link building is that; people are just looking at the Page Rank value of a site home page or index page rather than the linking page. (Note: the linking page is just an inner page of targeted website.) Since Google assigns its PageRank value of a given web page rather than the whole site, so the value of PR of those two web pages are obviously different. Therefore, when you are gathering links for your web site index pages, make sure where exactly you are gathering links from. A website index home page has a value of PR 4 doesn’t mean their inner pages have PR 4 unless you are asking link from the site home page.

Myth #2: Always Link With a Page that has a High Page Rank

This is really another common myth. Is a web page that has PR 4 is better a page that has PR 0? No it ISN’T always. I can assure you that! Why? Before I tell you the reasons, let’s look at the Google Page Rank Formula: (taken from Wikipideia, the online encyclopedia)

Or in a simple form, the final Page Rank of your web page equals to 1-0.85 + 0.85 x (sum of other web pages Page rank divided by numbers of outgoing links on a given web page).

The 0.85 is also called damping factor that derived from statistically.

Ok, now did I mention the final page rank of your page equals to sum of other web pages that yours linking with divided by number of outgoing links of an individual web page? Now’s let say you have a web page A and a targeted web page named B. Assuming page B has a PR value of 4 that you are trying to get a link with and Page B has 100 outgoing links.

So according to the formula above, your page final PageRank value will be 0.15 + 0.85 x 4/100= 0.184. However, if you don’t do any linking with your Page A, the PR value will be 0.15 + 0 = 0.15.
So you see, you are actually doing just a bit better than linking with Page B which has page rank value of 4. Now what about your Page A is linking with Page C which PageRank values equals to 2 and only have 10 outgoing links? The final PR value of Page A will be approximately 0.5 which is a lot better than linking with a page that has page rank 4 and have 100 outgoing links say.

So it isn’t really necessarily better for you to link with a page that has a higher Page Rank than the others which have a lower PR value. You still need to look at how many outgoing links are there in a page first then do an estimation if you can get more benefits from linking with than link that the others on the web. If you can’t find any benefits, I will NOT link with that page at all! It’s simple as that. It’s also true if you want to do “Do Follow Blogs” comment that we discussed earlier. I came up across a web page earlier of a do follow blog which has PR value of 5 or higher, but got 300 - 400 outgoing links! Sure you will know the “benefits” once you do the calculations!

Ok, next time, we will look at the issues of what do I mean by link anchor and title density, so stay tune!

SEO and sitemap, does it really necessary? When I looked around at Internet marketing and search engine forums, many newbies will ask some questions like what is sitemap? what does it use for? How you actually create one. There are two parts of the answer, dynamic websites like wordpress, or static HTML files. For Wordpress blogs, there is a XML sitemap generator plugin that you can download for free. For this article, we are going to discuss how you can actually create a XML sitemap for your static HTML alike websites.

Creating a XML Sitemap for your Site

• Go to XML Sitemap Generator on your IE or firefox.

Type in your home page URL in the box given.

• Wait until it finishes
• Once it is finished you will have something looks like the following:
  [quickcode]<?xml version=”1.0″ encoding=”UTF-8″?>
  <urlset
  xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
  xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance”
  xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9
  http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”>
  <!– created with Free Online Sitemap Generator www.xml-sitemaps.com –>

  <url>
  <oc>http://www.7dollarsclub.com/</loc>
  <priority>1.00</priority>
  <changefreq>daily</changefreq>
  </url>
  <url>
  <loc>http://www.7dollarsclub.com/index.php?action=order</loc>
  <priority>0.80</priority>
  >changefreq<daily>/changefreq<
  </url>
  </urlset> [/quickcode]

• Once you have the sitemap finished, download the the “.txt” file and upload it to your sites.
• Rename it to sitemap.xml and submit to Google webmaster tools

After you have done that. It just have to wait that Google will comes and find out more about your site.

What is XML sitemap and why should I bother?

Google actually define an XML sitemap being this

The Sitemap Protocol allows you to inform search engines about URLs on your websites that are available for crawling. In its simplest form, a Sitemap that uses the Sitemap Protocol is an XML file that lists URLs for a site.

In other words, it helps the search engine to find out how your site looks like, its directory architecture and its filename extension. For a site that has only five pages, I personally don’t think it is necessary to create an XML sitemap. One just has to linking with their inner pages with a text link.

For example:

As you can see in the picture, I added the legal stuffs links in the footer area. These are the static interlink examples that you can with your site today.

Ok, that is for today. See you next time!

When talking about affiliate marketing, one perception that many newbies have is affiliate marketing is easy, you don’t need to set up a website, a product, or anything. You just send visitors to the merchant sites and that’s it! In some sense, I agree, one doesn’t need to set up their own products, but to succeed in affiliate marketing, in my opinion, you need to do something special that your competitors will NOT do. You can read my article about a myth of affiliate marketing here.

Setting Up Your Own Products

So if you want to run a long successful Internet or online business, I do recommend you to set up your own product and service and run a test at Warrior Special Offer, aka WSO.

To set up your own products or services cheaply basically, you have to have some skills and experience in your field chosen or niche. For example, I do process some SEO link building skills, so I offer a service at WSO such as this one here.

Testing Your Products Ideas

But before you want to set up your own products or services, you may want to test if there is anyone looking for such a product or service first. How do you do that? It’s easy, go to Google Keyword Tool External, plugged in the keywords you have in mind and see if there is a decent average monthly search volume, e.g 5000+. Jot down all the possibilities of the keywords, then go to Google.com and do a search for each keyword. When you are doing a search for each keyword, take a note if there is some advertisers for the keywords you have just plugged in. If there are some, 5-10 which means there are some investment potential for the keywords. Then you will know if you can go and design what kind of products you can set up for this market.

Benefits of Setting Your Own Products

Personally I do think you will need to take same amount of effort when promoting your own products/services or an affiliate program of someone else just because you have to face some level of competition anyway. You can always earn more by setting up an affiliate program for your own and offer some attractive commissions to your affiliates which may potentially earn you more money and working less.

Anyway, next time, I will show you how you step by step on how you can find out a potentially market and products ideas so stay tuned!