If you want to begin using content marketing as your main form of customer gathering, then you must have a solid knowledge of creating quality content. People are tired of getting garbage information every day and they tend to know if an email, article or post will go to the trashcan or put under “read later” to read thoroughly. With that in mind, make sure that your content won’t join thousands of others in the recycle bin or inside a tightly sealed spam container.
What is Content?
Before we discuss the qualities of an effective content marketing, we need to understand the main focus of it, which is the content. Content isn’t just a piece of a written article, as many of the beginners often perceive. Content varies from videos, images, white papers, blog posts, animated GIFs, books, games and more. As long as it provides informational value, it is a content. The quality of the information determines the success of the content to the target customers. That’s why we need to understand the qualities of an effective content marketing.
The Keys of an Effective Content Marketing
A great content must have the right tone. Your audience will have an expectation if you have a tone in your writing. Make sure that you create a tone that is both appropriate and consistent. If you are going to promote a brand that needs authority and recognition in its field, make sure that you have a serious and formal tone. If you have a brand that will target younger audience looking for entertainment, your tone should obviously be light and funny.
Your content or writing should have a distinguishable voice. The voice will be the personality of your writing. Your brand or product should be easily recognizable when people read or see your content. It’s the same as with your friends can easily determine that it’s you over a phone because of your voice. In order to succeed, make sure that you completely understand the brand or product that you promote.
You must understand your target audience. For this part, you have to answer the question, who will see or read my content? If you answered everybody, then you’ve become a recipe for a tragic disaster. In order to create a quality content, you need to know your audience. This will make sure that your writing, tone and voice is appropriate. Ask yourself; is my target audience male or female? Wealthy? Young? Old? Teen? Managers? Gamers?
You must understand your niche. The niche is your specialization or in other words, if your company sells video games, then you are in the video game niche. Think if it as a category. Then combine niche and target audience and you can easily craft powerful content. If you’re in the video game niche targeting teenagers, then you create video game related content, which should be easily understood by teens.
You must have a direction. Make sure that you have a preliminary goal in mind. Understand what you’re going to post; is it videos, infographics or articles? Then make sure to know where to post them, i.e. if you’re going to create videos, then it’s going to be on YouTube, and so on and so forth.